This pen was born and created at yellow cab company. It was intended to be a tool used to advertise the company so people take yellow cab when they need a cab. It has their phone number on it as well. This pen thought it was the pen of all times being bright yellow for everyone to see until he saw the bright green discount cab pen that was double it's size and more obvious to see. That made the yellow cab pen sad and insecure thinking it won't ever be used as the pen of choice anymore but rather the backup pen. It hates being compared to the other pen because it's always the same story, "I can find the discount cab pen quicker in my person and can see it better as well."
My advice would be to have better, more visable ink and last longer so that it would be preferred over the bigger pen that runs out of ink quicker!
